Jejo Reyes — Creative Strategist, Brand Builder & Copywriter in Metro Manila

Metro Manila-based creative strategist and brand builder — working with DTC brands, solopreneurs, coaches, and B2B businesses. I combine strategy, writing, and design to build brands that grow.

Services

Brand Strategy — Positioning, messaging architecture, and brand voice built to differentiate.
Copywriting — Ads, landing pages, email sequences, and social copy engineered for conversion.
Social Ads — Paid social campaigns on Facebook, Instagram, and TikTok.
Content Production — Infographics, social posts, and campaign assets built for performance.
Web Design — Landing pages built for speed, SEO, and conversion.
Audio Production — Professional audio for branded content and multimedia campaigns.

Selected Work & Results

Align Athlete Social Content — Fitness brand content strategy; helped 3x the Kickstarter goal of $20,000 USD.
Concepstore Seasonal Campaigns — E-commerce social content; grew monthly sales from below ₱20,000 to first ₱1,000,000 in under 3 months.
Carrier Aura Viber Promo — Social ads campaign for Carrier AC Philippines.
#BigSaleWave Campaign — Multi-SKU promotional campaign; three AC lines, one campaign.
CNX Packaging Design — Box Sleeves — Retail packaging for smart home products.
Evolv — Brand & Social Campaign — SaaS brand content package and social campaign.
AP Building Solutions — SEO & Web — Search-first strategy for a construction brand.
Midea Moments Campaign — Awareness to checkout campaign + Lazada listings.
Toshiba Lazada Product Listings — Platform-optimized, conversion-ready listings.
Saking Isip — Indie pop production (audio credit).
Salitang Binitawan — Multi-instrumental arrangement (audio credit).
Pansin — Full-stack audio production (audio credit).

Blog

Your Brand Should Repel People. Here's Why That's Actually the Goal. — Most brands try to speak to everyone. The ones that actually grow pick a lane — specific enough to attract the right people by being slightly wrong for everyone else. Brand strategy, brand positioning, Metro Manila.
I Reverse-Engineered 100 Viral Reels. Here's How I Steal What Works (Ethically). — A repeatable method for finding outlier content, analyzing why it performed, studying engaged audiences, and generating shot lists built on real data. Content strategy, viral content Philippines, social media strategy.

About

Multi-disciplinary creative strategist with a background spanning R&D engineering, brand strategy, copywriting, social media management, graphic design, and audio production. Based in Metro Manila, Philippines. Available for clients across PH, the US, and Southeast Asia.

Contact

Email: jejxreyes@gmail.com

LinkedIn: linkedin.com/in/jejo-reyes

Instagram: @jejoreyes

Metro Manila-based. Results-driven.

We build brands that move.

Rockt is a Metro Manila-based creative agency built for DTC brands, solopreneurs, coaches, and B2B businesses ready to grow.

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What we do.

The work.

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Straight talk.

Opinions on branding, content, and growth — from someone who actually does the work.

Brand Strategy

Your Brand Should Repel People. Here's Why That's Actually the Goal.

Most brands try to speak to everyone. The ones that actually grow pick a lane and stay there — even when it makes some people uncomfortable.

5 min read 2025

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Content Strategy

I Reverse-Engineered 100 Viral Reels. Here's How I Steal What Works (Ethically).

Virality isn't luck — it's a pattern. I found a repeatable method to spot what's blowing up, why it works, and how to replicate it for any brand.

7 min read 2025